Knexus Digital's extensive programme of latest digital marketing content is delivered by an editorial panel comprising more than 21 leading industry experts. Each Knexus expert combines hands-on experience working with major brands and thought leadership in their specialist fields. The experts deliver the latest practical examples of new digital marketing techniques and demonstrate how successful brands apply these.
Our industry experts include:
Alison Guise
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http://uk.cj.com
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| Alison is responsible for running the Commission Junction (affiliate marketing) and Mediaplex (ad serving and multi-channel tracking technology) businesses for ValueClick. She joined as Sales Manager with a remit to form and develop the Mediaplex team in the UK. Alison progressed to Sales Director and then Country Manager in late 2004. She took over the additional management responsibility of Commission Junction in March 2006. Prior to joining ValueClick, Alison was Business Development Manager at DoubleClick media division, working within the travel, finance and current affairs channels. Previous to DoubleClick, Alison worked for Television New Zealand for over 5 years in roles that included working on brand marketing, new business sponsorship and finally entertainment licensing and marketing |
Daniel Powel
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http://uk.cj.com
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Daniel joined the UK office as Account Development Manager in 2005 and in May 2007 he progressed to Head of Account Management.
In this role, he leads the Account Development Team along with the Head of Account Development. Daniel oversees the development and the growth of clients’ accounts in the UK and Ireland, and is responsible for the finance, travel and retail vertical teams. He also plays a key role in developing new Commission Junction products to fulfill the ever evolving needs of the company’s clients.
Previously Daniel worked for Commission Junction in the US where he was account manager for eBay International, overseeing programs in the Asian market.
Prior to joining the affiliate arena he worked as credit analyst overseeing international risk management for one of the leading healthcare manufacturers, Mentor. He combines over 3 years of global affiliate marketing experience with strong financial knowledge.
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Andrew Hood
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http://www.lynchpin.com
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| Ten months after graduation, Andrew set up Lynchpin, a marketing company providing online analysis and consultancy using cutting edge techniques. Andrew's vision for Lynchpin is to provide world class internet marketing capabilities for blue chip brands by providing succinct solutions that make best use of marketing budgets. |
Katy Howell
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http://www.immediatefuture.co.uk/
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Katy is managing director at the independent PR consultancy, immediate future.
Katy’s experience in public relations spans both traditional organisations and digital businesses. She is passionate about integrated communications: championing consistency and excellence across all channels from the more traditional press to the newer online and social media. Katy’s ‘feet firmly on the ground’ approach means immediate future deliver effective results on everything from national media coverage to blogger relations.
With a strong focus on influencer relations and thought-leadership programmes, Katy helps companies put stakeholders at the heart of their communications. Her understanding of the blogs, social media and digital opportunities has resulted in successful online PR programmes for brands such as Sony Europe, Kinder Bueno and Kids, Sara Lee, Polaroid, BT, Sony PSP, Diageo, NSPCC, BBC, Hotel Chocolat and Kodak.
Her expertise extends across the digital business and media industries: ensuring immediate future’s B2B PR, for companies including Logan Tod, AOP, Flirtomatic, Mercado and Avenue A| Razorfish, results in high profile reputations that crucially deliver against business objectives.
Katy networks with leading bloggers, podcasters and search engine experts and participates in key roundtables and seminars. She runs the UK’s online PR training course for the institute of Direct Marketer and sits on the IAB social media council.
Passionate about knowledge sharing, Katy is known in the industry for delivering straightforward, no nonsense advice on how to improve public relations and tackle online PR and social media. |
Mary Ellen Gordon
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http://www.markettruths.com/
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Mary Ellen is Managing Director of Market Truths.
Market Truths was the first company to conduct commercial market research in Second Life, and was the winner of the Edelman/Electric Sheep Company business plan competition for Second Life. Mary Ellen guides Market Truths' virtual world research efforts, and has conducted projects for clients in the UK, US, and New Zealand.
Prior to founding Market Truths she was a Senior Lecturer in Marketing at the University of Canterbury, and prior to completing her Ph.D. she held marketing positions with Serono Laboratories and Coca-Cola in the United States.
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Simon Lande
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http://www.magus.co.uk
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| As CEO, Simon is responsible for setting the strategic direction of the company, and also has a client-facing role across a number of our major accounts. Before founding Magus, Simon was a research scientist, completing a PhD in biochemistry at Imperial College London. Reflecting his origins, Simon continues to stay very close to the product development process, which defines the innovative heart of Magus. |
Peter Dunkley
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http://www.depoconsulting.com/
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Founder of Depo, Peter is responsible for imagining and exploring ways in which virtual worlds can add real benefit to clients' businesses. He has a unique blend of skills in advertising, finance and IT and heads up Depo's pilot business applications as well as overseeing the development of the Park and its pioneering work in virtual organisations. He was a pioneer of the commercial applications of virtual worlds, with clients that include the BBC, BDO Stoy Hayward, Lovells, Informa and Field Fisher Waterhouse.
Prior to Depo Peter worked for Bank of Scotland, Renault Financial Services, Sema and ran outdoor media and advertising agencies in the Middle East.
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Marty Carroll
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http://www.foviance.com/
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Marty is Director of Consultancy at Foviance, with ultimate responsibility for all client engagements. Drawing on expertise in usability, web analytics and survey methods he advises clients, including RBS, Sky, Nokia & Royal Mail, on the tools and techniques to create compelling user experiences online.
He frequently speaks at industry events and participates in roundtable discussions to promote usability and user experience. Marty has provided comment on usability issues for both trade publications and the national press. He most recently authored a paper entitled Usability and Web
analytics: ROI justification for an Internet strategy, published in the Journal of Interactive Marketing, Henry Stewart Publications. Prior to joining TUC Marty worked for a full service e-business development organisation. In 2000 Marty founded the UK Chapter of the Usability Professionals Association and is currently past-president. Marty has a BA in psychology and an MSc in Human Computer Interaction. Marty is also one of the speakers for the IDM Diploma in Digital Marketing.
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Catriona Campbell
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http://www.foviance.com
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| Catriona has a background in Psychology and Human Computer Interaction, and has worked at BP, General Electric and Barclays Plc. She was a founding board member of the Usability Professionals Association in the UK, and is Vice President of the British Computer Society's HCI Executive Committee. She was one of two Usability Experts assisting the E-Envoy's office produce the "Web Quality Framework". And has just assisted the BBC produce their internal Usability & Accessibility Guidelines for children's interactive programming. She is on a variety of judging panels for new media awards e.g. New Media Age Effectiveness Awards and Netimperative Awards. She is on the Interacting with Computers Special Editorial board, and conducts reviews in this specialist field for a number of educational publishers. She is a Prince of Wales Trust mentor assisting young people set up businesses, and she mentors HCI students |
Ronan Tighe
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http://www.foviance.com/
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| Ronan joined Foviance as a Usability Consultant in February 2006 after finishing a Masters in Interactive Design which provided him with an excellent grounding in the field of usability and the wider discipline of User Experience.Since joining he has worked extensively in both the public and private sector working for brands such as Topman, Dell and Barclays. Ronan is skilled at both quantitative and qualitative research methods such as 1 to 1 usability evaluations, user group, surveys, web analytics and Keynotes WebEffective tool. |
Paul Blunden
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http://www.foviance.com/
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| Paul is CEO of Foviance, the international customer experience consultancy. He has fifteen years of experience in sales and marketing and rapidly moved into management across both disciplines. Paul has overseen the growth of Foviance from a traditional web usability company into a multi-channel international consultancy with clients including BSkyB, Nokia, Barclays, Sainsbury’s and Dell.
Paul is able to draw on a wealth of experience, most recently in the area of IT outsourcing and complex managed services with Unisys. Paul holds an MBA from Cranfield School of Management, a Diploma in Marketing from CIM and is a Chartered Member of the CIPD.
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Robin Kennedy
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http://www.pure360.com
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Robin is currently European Sales manager at the UK’s Pure 360 leading the expansion into overseas markets. With a background in Database Marketing and nearly 10 years senior, high level experience in the Sales, Marketing, and Execution of Technology enabled marketing solutions – prevalently through interactive channels online, through email, and SMS.
With significant Strategic and Operational knowledge and experienced gained across industry sectors for some of the largest global brands including Unilever, Bausch & Lomb, British Airways and Time Warner – Robin has a deep insight into the critical success factors for successful email marketing and distribution.
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Edward Weatherall
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http://www.concepglobal.com
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| Ed is one of the founders of Concep and is the Managing Director of the London office. Over the last four years Ed has consulted with global organisations on the successful implementation of effective email marketing strategies, working with the likes of Capgemini, BearingPoint, The Institution of Civil Engineers and Cushman & Wakefield. Ed is also a founding member of the IAB email marketing council and a regular speaker for the IDM. |
Gary Knight
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http://www.itv.com/
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| Gary has spent over 29 years working in commercial television.
He joined London Weekend TV in 1978 in the airtime sales division and became Executive Sales Director at Granada in 1994. In 1998 he set up a Commercial Enterprises division at Granada which focused on developing revenue streams across the company's programme brands and encouraged advertisers to investigate 'beyond the spot' opportunities.
In 2004 he was appointed to run ITV's Sponsorship & Branded Content unit as well as managing the company's interests in the Irish Broadcaster, TV3, and their assets in the cable and satellite broadcaster, Granada Sky Broadcasting.
He became ITV's Brand Partnerships Director in October 2005. His unit is responsible for all Broadcast Sponsorship, Online, Interactive, Mobile, Broadband and Product Placement trading with advertisers and their agencies.
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Marco Piu
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http://www.redmoonstudios.de/index_en.htm
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| Marco is a Chief Marketing & Business Development Officer at RedMoon Studios. He is responsible of planning, organisation, execution and management of RedMoon Studios marketing and business development world wide. Furthermore, Marco Piu is Executive Director of the corporate strategic business unit in Hong Kong, the RedMoon China Limited.
Marco contributed to strengthen RedMoon Studios credibility as a big player in the emerging BrowserGames market through expertise in identifying, designing, marketing, leading development of products, and strategically managing company`s global business development.
Previously Marco was MD of a German marketing & advertising company Cronberg & Partner and entertainment company Filmreporter.de.
Throughout his career Marco worked with a number of great brands, including Cisco, Yahoo! Deutschland, MAN AG, T-Online AG, Tiscali Italia, Portugese Telecom, Acclaim Inc, and many others.
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Nick Chapman
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http://www.leadpoint.com/
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Nick Chapman has been the Managing Director of LeadPoint UK since its inception in late 2005.Prior to LeadPoint, Nick served as Business Development Director for Advertising.com Europe, where he helped to define the company's overall strategy. He drove dramatic financial growth in Europe where he launched Advertising.com's affiliate, email and data share networks. Nick also served as Business Development Manager for IPT (Interactive Prospect Marketing), where he was the head of account management, client services and business development. Earlier in his career, Mr. Chapman worked as Sales and Marketing Manager for Play Sport New Media. |
Justin Rees
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http://www.leadpoint.com/
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Justin brings a wide-range of marketing, strategic partnerships, market research and start-up experience to his position of Head of Marketing for LeadPoint UK. Since joining LeadPoint in 2006, Justin has helped the company grow to become one of the leading players in the world of online lead generation.
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Grant Whiteside
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http://www.ambergreeninternetmarketing.com/
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Grant is one of UK's leading experts in search engine marketing and one of its early pioneers. A co-founder of ambergreen, as Technical Director Grant has been instrumental in growing the company from a small start up into one of the best known names in UK search marketing with a long list of clients including Thomas Cook, The New Football Pools, Hotel Chocolat, Marks & Spencers Money and many others.
Respected throughout the industry for his talent and ethics, Grant is the technical genius behind ambergreen's success.
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Mark Rogers
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http://www.marketsentinel.com
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Mark is the co-founder of online monitoring and response specialist Market Sentinel.
Since Market Sentinel was founded in 2004, Mark has worked with customers including Yahoo! Europe, British Gas, the BBC Trust, Hyundai, Avis, GSK, Bacardi, Cadbury and Experian, helping them to understand web-based commentary, measure its relevance and respond to it using a variety of technical and editorial tools.
Previously Mark was co-founding commissioning editor BBC Online and co-founder Amazon.com Anywhere. He has worked for a number of high technology start-ups in the US and Europe. Publications include: "Search is Brand" (June 2005) and "Measuring the influence of bloggers" (December 2005), "Responding to crisis using social media" (April 2007). |
Chris Quigley
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http://www.rubberrepublic.com
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| Chris is Managing Director of specialist viral and advertainment company Rubber Republic. Chris has been working in the viral space for over 6 years, running campaigns for clients including JVC, Warner Music, Sony, Fortis (Belgium), BBC, Icon Films, Principality Building Society and a number of government departments. Chris' main areas of interest in the viral marketing arena are social networking, brand participation and targeted seeding (using localised social networks to target specific interest / geo groups). |
Mark Simpson
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http://www.maxymiser.com/
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Mark is a Managing Director and has extensive knowledge of the online market having worked in the industry for 9 years in sales, marketing and commercial roles.
Prior to joining Maxymiser Mark was the second person in Travelport's European B2C arm helping to build market presence through buying 4 large European travel players developing the company into one of the leading international online travel companies. Latterly Mark headed up the Business Development, Search and PPC teams for Travelport, prior to Travelport, Mark was employed as Senior Business Development Manager at Hitwise and joined just as the company launched in the UK where Mark was a key figure in building the client base, developing the product and introducing it to the market.
Mark's early career was as commercial manager with IMRG, the e-retail organisation which helped the advancement of the online market for on and offline retailers in the developmental stages of the industry.
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Svante Nilsson
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http://www.sdltridion.com/
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| Svante is a Product Marketing Manager at SDL Tridion, the undisputed market leader in Global Web Content Management solutions. With over fifteen years of experience in IT and Marketing he has followed the online evolution from a technology as well as from a business value perspective. He presents at events, and discusses regularly trends and objectives with Interactive Marketing professionals, market analysts, and vendors. His objective is to provide thought leadership into the ways in which Web Content Management can help organizations to achieve specific marketing and business goals through customer-centric online communication. |
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