Platinum License - Introduction

The Platinum license is for Director level marketers requiring enhances strategic learning, networking and idea validation.

We follow a strict vetting procedure and ONLY Director or equivalent strategic level marketers from blue-chip brands can become Platinum license holders.

Platinum License - Features

  • 2 strategic offline Platinum Forums in key European cities
  • Concierge Service - get fast answers to all your digital marketing question with our premium account management service
  • Comprehensive programme of 100+ webcasts per year
  • Exclusive offline peer group Forums for learning
  • Unlimited On Demand access including streaming videos, downloadable podcasts, videocasts, expert opinion pieces, brand case studies etc
  • Targeted networking around specific business challenges using our Connections service.
  • A strictly non-sales environment to support rapid and effective learning or networking rapidly and effectively with no external "noise"
  • Major brand only policy ensures relevant and effective interactions
  • Secure, 24/7 online access to services
  • Fully account managed service to ensure you get the best from your license

Platinum License - Benefits

  • Access - wisdom and insights of Europe's leading brand directors
  • Innovate - engage with senior global brand marketers to evaluate your challenges & opportunities
  • Fast response - get the answer to your digital marketing question in 48 hours
  • On-demand - access rapid learning according to your schedule
  • Save time - no travel, no down time
  • Gain insights - find out what does and does not work with marketers who have tried it
  • Download and distribute - new thinking and solutions
  • Validate ideas - network with Europe's top digital marketers
  • Increase skill levels - ensure you and your team are up-to-date with the latest digital methods and ideas

Platinum License - Purchasing

  • A Platinum license can include an unlimited number of users
  • Annual contract available only
  • Starting £199/user/month

(Prices exclude VAT)

For team licenses and to customize a license according to different user requirements based on the skills in your team, please contact a Knexus Customer Manager

Click Here for More Information
Next Steps
Sample Webcasts

Key debates in today's affiliate marketing arena

Module: Affiliate Marketing


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Email Marketing - Art or Science?

Module: Email Marketing


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Behavioural Targeting and Semantic Search

Module: Search


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B2E - Making the most of your corporate intranet

Module: Content / Web Content Management


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Integration & automation - CRM, web analytics & CMS

Module: Email Marketing / B2C Email Marketing


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Latest techniques for a successful customer experience

Module: Customer Experience


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Integrated B2B Marketing - crossing the divide between traditional & digital

Module: Email Marketing / B2B Email Marketing


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Beyond CMS - how to successfully automate brand standards online

Module: Brand / Brand Standards


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Achieving Common Standards For Measurement

Module: Analytics


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CRM strategies for B2B sites

Module: eCommerce


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How to measure in a multichannel environment

Module: Analytics


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The role of search in planning online strategy

Module: Customer Insight


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How to ride the wave of UGC and Social Networks

Module: Online Advertising


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Addressing the Challenges of Web 2.0

Module: Content / Web Content Management


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Benefits of Integrating Paid, Natural and Social Search Techniques

Module: Search


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How does Affiliate fit into the marketing mix

Module: Affiliate Marketing


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Why search needs to think social

Modules: Search,   Social Media


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Lead Generation - are you missing out on this fast growth marketing channel?

Module: Online Advertising / Lead Generation


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Analytics - Analyse, Implement, Improve

Module: Analytics


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What is the ROI of Social Media Marketing?

Module: Social Media / Reputation Management


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Measure my brand up!

Module: Social Media / Reputation Management


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Publisher business models – the emergence of new channels

Module: Affiliate Marketing


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Using Automated Quality Assurance to Streamline your Website Launch

Module: Brand / Brand Standards


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How to maximise affiliates for marketing gain

Module: Affiliate Marketing


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Using Customer Analytics to Target Outbound Campaigns

Module: Email Marketing / B2C Email Marketing


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How do you measure customer loyalty online?

Module: Customer Insight


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Deliverability - how do you get into the inbox without paying for it?

Module: Email Marketing / B2C Email Marketing


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Next Generation Social Web Marketing

Module: Social Media / Reputation Management


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Are you saying:'Who's my competitor? What's my market?'

Module: Analytics


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Viral Marketing - Where content meets the social web

Module: Social Media / Viral Marketing


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How Do You Calculate ROI From Web 2.0 Activity?

Module: Analytics


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Usability Strategies for B2B sites

Module: Customer Experience


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Achieving successful localisation in a global marketplace

Module: Content / Web Content Management


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What are virtual worlds and why should you be interested?

Module: Brand / Virtual Worlds


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Automated Brand Monitoring on the Social Web

Module: Brand / Brand Standards


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Viral Marketing - How to make the most of viral marketing for your brand

Module: Social Media / Viral Marketing


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Account Marketing - Building Client Relationships and Insights

Module: Email Marketing


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Resourcing – Straightforward tactics for filling key digital roles

Module: eCommerce


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Is your logo in the virtual sky?

Module: Brand / Virtual Worlds


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B2B eMail Marketing - 5 Simple Steps to Success

Module: Email Marketing / B2B Email Marketing


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Natural Search - Time to invest more heavily?

Module: Search


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How to get Web Content Management right in a multi-channel world

Modules: Content ,   Content / Web Content Management


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5 WaysTo Maximise The Effectiveness Of Your Email Channel

Module: Email Marketing


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Embracing Online PR

Modules: Brand / Online PR,   Social Media


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How Do Your Customers View Mobile Marketing?

Module: Mobile


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Managing website standards - the new BSI specification for best practice

Module: Brand / Brand Standards


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Using Behavioural Profiling for Retention Marketing

Module: Customer Insight


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Measuring Engagement With Your Brand Online

Module: Brand


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Writing For Search Engines - Making The Most Of Your Natural Ranking

Module: Search


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In Game Marketing - Time To Get Serious?

Modules: Online Advertising,   Online Advertising / In Game Advertising


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Measuring the success of online advertising campaigns

Module: Analytics


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How Do Teens Consume Digital Media?

Module: Online Advertising


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Lead Generation - increasingly important in the marketing mix?

Module: Online Advertising / Lead Generation


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Accessibility - Managing the Site Impact of Web 2.0 Technologies

Module: Customer Experience


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Knexus User Profile
Philippe
SVP e-Commerce
Platinum License User

View Profile