Mary Ellen Gordon (MD at Market Truths) is a highly regarded virtual worlds expert and extends Knexus capabilities in this growing area of importance. Mary Ellen will provide insights on topics such as how leading brands are taking advantage of virtual worlds and the impact on consumer behaviour.

Bill Daring (CEO of KMP) is a social marketing expert and will be presenting at our Next Generation Advertising Forum taking place on 2 October in central London ( wwwknexuscommunity.com/view/214 ). Bill will look specifically at Social Media Advertising and address important issues such as how advertisers can benefit from the huge audiences using social networks and the impact of users not only consuming but also generating content.

The addition of these two industry experts extends Knexus editorial panel to more than 17 experts in total. Each expert is a specialist in a specific aspect of digital marketing and has been chosen by Knexus both for their experience of working with major brands and their thought leadership. The new content to be delivered by these experts further extends Knexus in-depth programme which provides Knexus customers with the latest digital marketing learning and intelligence, flexibly packaged for easy access.