Recent studies show that metaphors of learning have become tired and worn. The domain of learning is significantly hampered by progressive revisions of what it means to learn, to know and to understand. Therefore, a subset of connectivism, network forming, must be presented as an accurate model for addressing how people learn. Samuel Johnson, one of the famous English authors has made a quote on this: ‘Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information on it.’

This situation applies to the digital marketing industry as well, where many digital marketing industry experts confirm that clients are more money cautious on digital marketing learning. They will invest only if they can benefit from more than the learning aspects.

Knexus, the Rapid Learning Company specializing in digital marketing replies to the industry’s expectations and takes the step forward by improving one of its products, a networking platform – Connections. Knexus will introduce its redesigned Connections element from September 2008. The service provides users with a quick way to connect with like minded peers on specific digital marketing topics. Knexus provides two options to choose from:

Opinion – by using a simple template, each Knexus user will be able to post an opinion or state debate weather in anonymous or open form. Once published only Knexus members will be able to join the debate, respond or view the entire thread.

Ask – this feature will be useful for those members who are looking for the assistance in a specific area. There will be an option to ask either one of Knexus industry experts of other Knexus members.

Connections is designed to assist Knexus users quickly reach the global network of major brand marketers on a confidential basis. By joining the network, companies can gain specific knowledge and ideas that will help to stay competitive. Knexus philosophy of rapid learning confirms that learning becomes more interesting through the ability to connect to peers.

Media inquiries:

Sherlyn Lee, Marketing Manager, Knexus

e. sherlyn.lee@knexusgroup.com t. +44 (0) 845 838 5316