Knexus, the rapid learning company, and Maxymiser, Europe’s leading provider of content intelligence solutions, have announced an exciting new partnership to help companies understand how to use web content optimisation technology to deliver key metrics such as conversion and click through rates.

Mark Simpson, Managing Director of Maxymiser, will deliver webcasts to Knexus customers, the majority of whom are marketing and digital professionals, on how to maximise onsite content to deliver increased returns against key metrics, on an ongoing basis. The webcasts are broadcast live and the content is available on demand as streaming videos, downloadable podcasts and PDF presentations, so Knexus users can learn when, where and how they want.

Topics include – Discover Winning Onsite Content to Drive Higher Returns From Your Visitors, Harnessing Visitor Intent to Increase Engagement and Commercial Performance, Bringing Behavioural Targeting Onsite and Managing Onsite Marketing Strategy

Mark will also be involved in the Knexus offline peer group learning forums later in 2009. These forums gather senior marketers together to address important digital marketing issues.

Commenting on the partnership, Knexus CEO Graeme Foux said, “Content optimisation is a relatively new area of focus for our customers but of growing importance. We are very pleased to have someone of Mark's (Simpson) standing and experience at Maxymiser to help Knexus users understand how to optimise their site content successfully.”

Mark Simpson, Maxymiser Managing Director says, “Gut feel and guesswork are no longer adequate tools to determine website design and content. If marketers are to realise a return on their huge spend on pay-per-click and affiliate marketing campaigns, then they need to make every customer visit count.”

“Content optimisation technology provides marketers with the ability to make significant changes to online content without incurring significant business risk, and therefore represents a fantastic platform to improve website performance.”

“We are very pleased to be partnering with an established company such as Knexus and this gives us an excellent opportunity to reach a very broad audience of marketing professionals. More and more people are using online training courses as a means of extending their knowledgebase and so it was key for us to respond to this demand and offer practical advice where marketers are requesting it - online.”

The first Knexus and Maxymiser live webcast on content optimisation is on 14 October (Discover Winning Onsite Content to Drive Higher Returns From Your Visitors) and is one of 100+ Knexus live webcasts during 2008, covering 12 key digital marketing modules, e.g. Affiliate Marketing, Online Advertising and Social Web.

About Maxymiser

Maxymiser Onsite Marketing enables organisations to increase the effectiveness of any website’s content and design to deliver key metrics such as conversion and click through rates.

Maxymiser gives clear statistical proof of those combinations of content and design which work most successfully in converting sales, enabling marketers to improve them to capitalise on previous success and deliver increasing ROI.

For more information, please visit www.maxymiser.com

About Knexus

Knexus is the rapid learning company, providing digital marketing learning, intelligence and networking to the world’s leading brands.

Knexus helps digital marketers create more value and intelligence in less time, through its innovative programme of content, including regular live webcasts, on-demand videos and downloadable podcast, and powerful online tools.

Media Relations

Sherlyn Lee - Assistant Marketing Manager
Knexus
e. sherlyn.lee@knexusgroup.com
t. +44 (0) 845 838 5316