Blogs and social networks will be the mainstay of online advertising spend in the future is the message that emerged from Knexus’ Gold Forum which took place here in London on 2nd October 2008.

‘Knexus customers recognise the importance of UGC networks and are trying to work out how they can build an effective brand presence in this environment’, said Graeme Foux, CEO of Knexus. As Bill Daring further substantiated, user-generated content will have a great impact on the world of social media advertising specifically, leading to a revolution in the way that the advertising industry operates. The panelists agreed, and went on to discuss how media proliferation in the virtual world must involve the right mix of professional and user-generated content—an important consideration for digital marketing strategy in the future.

‘Buzz monitoring in this digital landscape is increasingly a necessity’, Graeme Foux, CEO, Knexus, said. ‘Brand activation and brand engagement can take place today by ensuring that the buzz is actively followed by companies online.’ Blogs are an important tool for this; and can be used accordingly by thought leadership for brand activation and engagement, rather than simply as a means of creating advertising revenue.

The Knexus Gold Forum 2008 Forum was held in London on October 2nd and was attended by 17 individuals representing global brands, including senior-level and Director-level marketers and experts from Norwich Union, Green and Blacks, British Telecom, Cap Gemini, British Airways, Cadbury and Nokia Siemens.

About Knexus
Knexus is the rapid learning company, providing digital marketing learning, intelligence, and networking to the world’s leading brands.

Delivered by leading industry experts, Knexus provides integrated, customizable learning programmes designed specifically to meet the needs of marketing teams in global brands. Through an innovative programme and platform, with frequent live webcasts, on-demand videos and downloadable podcast, Knexus helps users to get the best results in the least amount of time.

Media Relations
Sherlyn Lee - Assistant Marketing Manager
Knexus
e. sherlyn.lee@knexusgroup.com
t. +44 (0) 845 838 5316