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HOW DO YOU CALCULATE ROI FROM WEB 2.0 ACTIVITY?
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Module: Analytics
Industry Expert: Andrew Hood
Where: Online
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Discover how to calculate ROI from Web 2.0 activity.
Access the 1-hour live webcast, featuring industry expert, Andrew Hood (MD of Lynchpin Analytics) and discover:
- How to analyse and measure different types of Web 2.0 activity
- How to calculate ROI or opportunity cost for Web 2.0 activity
- How to effectively demonstrate and communicate your findings
- The latest brand case studies & leading examples of best practice
- The answers to your key questions on this important topic
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Andrew Hood
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http://www.lynchpin.com
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| Ten months after graduation, Andrew set up Lynchpin, a marketing company providing online analysis and consultancy using cutting edge techniques. Andrew's vision for Lynchpin is to provide world class internet marketing capabilities for blue chip brands by providing succinct solutions that make best use of marketing budgets. |
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Webcast