|
AUTOMATED BRAND MONITORING ON THE SOCIAL WEB
Why does the social web matter? Find the answers to four key questions:
- What content do you need to monitor?
- How many brands do you need to monitor?
- How often do you need to monitor them?
- How should you resource the monitoring?
Industry expert Simon Lande uses the latest case studies and best practice examples from major brands to share valuable lessons on this topic of growing importance.
|
Simon Lande
|
|
http://www.magus.co.uk
|
| As CEO, Simon is responsible for setting the strategic direction of the company, and also has a client-facing role across a number of our major accounts. Before founding Magus, Simon was a research scientist, completing a PhD in biochemistry at Imperial College London. Reflecting his origins, Simon continues to stay very close to the product development process, which defines the innovative heart of Magus. |
|
Webcast