Behavioural Targeting and Semantic Search

This rapid learning webinar was recorded live on 3rd October 2007 and was attended by senior digital marketing professionals from brands such as Amazon, RBS, Shell and Unilever.

This is an exclusive opportunity to view the recorded version of this webinar and see the same material that top brand executives have seen.


Benefits of purchasing this on-demand webinar for £95 include:

  • Get ahead by understanding the future of search marketing
  • Save hours of research time by instantly learning the most important facts about behavioural targeting and semantic search
  • Stay ahead of the pack by accessing consultant knowledge that would usually cost thousands of pounds

Topics covered in this webinar, featuring industry expert, Paul Doleman (Head of Search at Spannerworks), include:

  • What is semantic search?
  • What are the key developments in semantic search?
  • What are some of the emerging tools to better understand customer behaviour online?
  • How can you better track customer conversations online
  • How and why behavioural targeting and semantic search technology will change online advertising
  • The latest brand case studies & leading examples of best practice

This is a sample of this webinar:



This Webinar Package Costs £95 and includes the following:

  • 24/7 access to the Webinar and related materials
  • A personalised Knexus user account
  • Access to download the original presentation slides
  • MP3 Version of the Webinar for use on your ipod