Key debates in today's affiliate marketing arena
Module: Affiliate Marketing
Presenting issues that can impact advertisers, publishers and end users.
Access this 1-hour live webcast, featuring our industry expert Alison Guise (General Manager Europe, Commission Junction) and discover:
- Whether Closed Groups generate better results?
- If search and affiliate channels are competing with negative results?
- Trademark bidding - getting control over the messaging
- How smart publishers becoming search marketing specialists
- The impact of vertical search
- How the long tail is starting to thicken
- The power of social search
- The latest brand case studies & leading examples of best practice
- The experts answers to your key questions on this important topic
Post live webcast, you can access the webcast video on-demand and download the podcast whenever and wherever you choose.
This rapid learning opportunity is easily accessible from your desktop. Click below for further information...
Presenter bio(s)
Alison Guise
Alison is responsible for running the Commission Junction (affiliate marketing) and Mediaplex (ad serving and multi-channel tracking technology) businesses for ValueClick. She joined as Sales Manager with a remit to form and develop the Mediaplex team in the UK. Alison progressed to Sales Director and then Country Manager in late 2004. She took over the additional management responsibility of Commission Junction in March 2006. Prior to joining ValueClick, Alison was Business Development Manager at DoubleClick media division, working within the travel, finance and current affairs channels. Previous to DoubleClick, Alison worked for Television New Zealand for over 5 years in roles that included working on brand marketing, new business sponsorship and finally entertainment licensing and marketing
What is a live Webcast?
A Knexus live webcast is an online opportunity to learn about a topic of importance to you. You follow the industry expert presentation from your web browser, watching the content together with the experts presenting via video, and using a headset to listen. You can participate in the Q&A using the IM interface.
How to access Knexus live Webcasts?
All you need to attend a Knexus live webcast is an internet connection and headset or computer speaker. Once you've registered for the live webcast, you'll receive straightforward instructions via email on how to log-on.
Who can attend Knexus live Webcasts?
Knexus live webcasts are for Knexus customers only. If you're not a customer currently, you can either pay to attend the Webcast of your choice or consider license options to access Knexus rapid learning resources.
Benefits of participation
- Quick & efficient - access rapid learning on key digital marketing challenges that you face today
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Convenient - quality learning from your desktop, anywhere in the world
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Insightful - gain valuable insights & new ideas from leading digital marketing industry experts
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Referenceable - use the live webcasts as a valuable reference source to refresh and consider new opportunities for your company
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Impartial - Knexus live webcasts are a non-sales environment & content is delivered based on quality of insight & knowledge only
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Interactive - use the live webcasts to gain expert answers to your key questions
Recent participating companies
Marketers from the following companies have recently participated in Knexus Webcasts:
BAA
Barclays
Benetton
Boots
BUPA
Cadbury-Schweppes
Coca-Cola
E.ON
Honda
Legal & General
Novartis
Orange
Prudential
T-Mobile
Unilever
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