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NEXT GENERATION ADVERTISING - SOCIAL NETWORKS, UGC, BLOGS, VIDEO & PODCASTS (GOLD)
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Module: Online Advertising
Industry Expert: Gary Knight
Where: The Pelham Hotel, 15 Cromwell Place, SW7 2LA, London UK, Maplink
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Social Networks, Blogs, VOD, Mobile and Interactive TV – new technology is transforming the landscape for advertisers. But how do you ensure that the new technologies deliver greater reach and effective engagement for your brand, with a larger customer base.
Knexus Gold Forums are exclusive peer group learning opportunities, combining roundtable interactions between small groups of major brand marketers, real world case studies and insights from leading digital marketing industry experts.
Agenda:
13.30 Coffee
14.00 Welcome & Introductions – Graeme Foux, Knexus CEO
14.20 Next Generation Advertising
Industry Expert - Gary Knight, ITV (Brand Partnerships Director)
- What will advertising in the next generation look like
- How fast and with what impact will new technologies replace traditional media
- How can advertisers extend their reach in a fragmenting market
- What are the best ways to engage customers with the new technologies
14.55 Q&A
15.05 Social Media Advertising - striving for success
Industry Expert - Bill Daring, KMP (CEO)
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Gary Knight
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http://www.itv.com/
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| Gary has spent over 29 years working in commercial television.
He joined London Weekend TV in 1978 in the airtime sales division and became Executive Sales Director at Granada in 1994. In 1998 he set up a Commercial Enterprises division at Granada which focused on developing revenue streams across the company's programme brands and encouraged advertisers to investigate 'beyond the spot' opportunities.
In 2004 he was appointed to run ITV's Sponsorship & Branded Content unit as well as managing the company's interests in the Irish Broadcaster, TV3, and their assets in the cable and satellite broadcaster, Granada Sky Broadcasting.
He became ITV's Brand Partnerships Director in October 2005. His unit is responsible for all Broadcast Sponsorship, Online, Interactive, Mobile, Broadband and Product Placement trading with advertisers and their agencies.
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Webcast