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IS YOUR LOGO IN THE VIRTUAL SKY?
Are you a brand manager who's leveraging the virtual world to your firm's best advantage?
Tune into this rapid learning webcast with our industry expert, Mary Ellen Gordon (MD, Market Truths), and become an expert on:
- Which real life brands are already present in virtual worlds
- How are the companies behind these brands using virtual worlds
- How are the brands received by virtual world participants
- How is this influencing real life consumer behaviour
- Case study learning from leading brands
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Mary Ellen Gordon
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http://www.markettruths.com/
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Mary Ellen is Managing Director of Market Truths.
Market Truths was the first company to conduct commercial market research in Second Life, and was the winner of the Edelman/Electric Sheep Company business plan competition for Second Life. Mary Ellen guides Market Truths' virtual world research efforts, and has conducted projects for clients in the UK, US, and New Zealand.
Prior to founding Market Truths she was a Senior Lecturer in Marketing at the University of Canterbury, and prior to completing her Ph.D. she held marketing positions with Serono Laboratories and Coca-Cola in the United States.
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Webcast