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MEASURING THE SUCCESS OF ONLINE ADVERTISING CAMPAIGNS
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Module: Analytics
Industry Expert: Andrew Hood
Where: live online
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Learn how to apply best techniques and effectively measure the success of your brand's online advertising.
Tune into this webcast and you'll inculcate cutting-edge insights on effectively:
- Measuring banner and other display advertising
- Quantifying return
- Targeting and planning
- Engagement mapping
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Andrew Hood
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http://www.lynchpin.com
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| Ten months after graduation, Andrew set up Lynchpin, a marketing company providing online analysis and consultancy using cutting edge techniques. Andrew's vision for Lynchpin is to provide world class internet marketing capabilities for blue chip brands by providing succinct solutions that make best use of marketing budgets. |
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Webcast