Behavioural Targeting and Semantic Search
Module: Search
Understand how and why behavioral targeting and semantic search technology will change online advertising.
Topics covered in this webinar, featuring industry expert, Paul Doleman (Head of Search at Spannerworks), include:
- What is semantic search
- What are the key developments in semantic search
- What are some of the emerging tools to better understand customer behaviour online
- How can you better track customer conversations online
- How and why behavioural targeting and semantic search technology will change online advertising
- The latest brand case studies & leading examples of best practice
This is a quality, in depth learning opportunity for Senior Marketers focussed on online advertising and search.
Presenter bio(s)
What is a live Webcast?
A Knexus live webcast is an online opportunity to learn about a topic of importance to you. You follow the industry expert presentation from your web browser, watching the content together with the experts presenting via video, and using a headset to listen. You can participate in the Q&A using the IM interface.
How to access Knexus live Webcasts?
All you need to attend a Knexus live webcast is an internet connection and headset or computer speaker. Once you've registered for the live webcast, you'll receive straightforward instructions via email on how to log-on.
Who can attend Knexus live Webcasts?
Knexus live webcasts are for Knexus customers only. If you're not a customer currently, you can either pay to attend the Webcast of your choice or consider license options to access Knexus rapid learning resources.
Benefits of participation
- Quick & efficient - access rapid learning on key digital marketing challenges that you face today
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Convenient - quality learning from your desktop, anywhere in the world
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Insightful - gain valuable insights & new ideas from leading digital marketing industry experts
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Referenceable - use the live webcasts as a valuable reference source to refresh and consider new opportunities for your company
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Impartial - Knexus live webcasts are a non-sales environment & content is delivered based on quality of insight & knowledge only
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Interactive - use the live webcasts to gain expert answers to your key questions
Recent participating companies
Marketers from the following companies have recently participated in Knexus Webcasts:
BAA
Barclays
Benetton
Boots
BUPA
Cadbury-Schweppes
Coca-Cola
E.ON
Honda
Legal & General
Novartis
Orange
Prudential
T-Mobile
Unilever
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Webcast